Bybi is a socially responsible urban beekeeping company. Bybi ensures the survival of bees in urban areas and empowers socially vulnerable people through beekeeping and honey production. The honey is used and sold in various products, ranging from beers over rum to bonbons.

Unity revitalized the Bybi brand, creating a coherent look for the products and adding an urban touch with hand-drawn bees and custom lettering. Finally, we fine-tuned the logotype to reflect the quality of the products better while also being legible in small sizes. 

In collaboration with
Agnete Schepelern, designer.

  With the new brand revitalization, Unity has helped us gain a better understanding of how we could position and brand our products.

Oliver Maxwell, director, Bybi.
Bybi logotype before (light gray) and after

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