When working at Coloplast, Tor Slotmann of unity reshaped the brand to reflect its core values; ’Closeness to the users’ and ’Making life easier for people with intimate healthcare needs.’

In collaboration with the marketing department, we launched a series of branding initiatives that helped move the Coloplast brand toward its position today.

In collaboration with
LOOP associates

Coloplast Care logo.
Coloplast company profile.

  The collaboration challenged our thinking, and as a result, we strengthened our brand position and refined and redesigned strategically important service brands.”

Christian Bech Høngaard, CEO, Capio.