Bergen Light Rail
Bergen Light Rail is praised as one of Europe’s most well-designed and user-friendly tram systems. The brand identity includes an orange color with high visibility in the leading role – practical in a city with only a few bright months and 239 rainy days a year.
When working at Kontrapunkt, Tor Slotmann of Unity was responsible for implementing and developing the brand identity program for Bergen Light Rail. The project was a collaboration between Kontrapunkt and Norwegian design and architect agencies.
In collaboration with
Morten Sørensen, designer.
Kontrapunkt
DOGA – Design og arkitektur Norge.
One of the light rail’s most significant aspects is coherent branding. The wave pattern and the orange color play the lead role in all elements: brand identity, uniforms, trams, and stations. The user instantly recognizes the Bergen Light Rail.”
