FLSmidth wanted to ingrain sustainability and innovation at the core of the brand. FLSmidth comes from a world of traditions and heavy equipment; it was necessary to adapt to a changing world where sustainability played an essential part. To succeed, the brand strategy and, ultimately, the brand identity had to be a vital tool in the whole change process that FLSmidth needed to start.
The brand revitalization has led FLSmidth to the forefront of sustainable businesses within mining and cement – two of the world’s most CO2 and water-intensive industries.
In collaboration with
Make, creative consultancy.