When Nationalbanken wanted to revitalize its visual identity, Unity helped identify and bridge the gap between the bank’s image, aspirations, and responsibilities and its visual identity.
The visual identity also must communicate that Denmark’s central bank is the bank of banks on par with the other European central banks. So, the visual identity also had to convey similarities with these.
Unity’s work for Nationalbanken has aimed to get the balance right between having a unique identity and being recognized as a central bank.
Designing and using a custom font inspired by the iconic Nationalbank Building by famous architect Arne Jacobsen made perfect sense as the building blocks of the visual identity.
The typeface is designed to be exceptionally readable in small sizes and reveals exciting details at larger point sizes. Also, we gave specific attention to the clarity of numbers, designed to work optimally in preparing accounts.
In addition, the aim is to give the font a contemporary look that suits a modern central bank.